CONCERNING MIDDLE EAST FDI TRENDS AND DEVELOPMENTS

concerning Middle East FDI trends and developments

concerning Middle East FDI trends and developments

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Studies claim that the success of international businesses in the Middle East hinges not merely on monetary acumen, but in addition on understanding and integrating into regional cultures.



Despite the political uncertainty and unfavourable fiscal conditions in some parts of the Middle East, international direct investment (FDI) in the region and, particularly, into the Arabian Gulf has been considerably increasing in the last two decades. The relevance of the Middle East and Gulf areas is growing for FDI, and the connected risk appears to be important. Yet, research regarding the risk perception of multinationals in the region is limited in volume and quality, as experts and lawyers like Louise Flanagan in Ras Al Khaimah would probably attest. Although different empirical studies have examined the effect of risk on FDI, many analyses have been on political risk. Nonetheless, a fresh focus has appeared in recent research, shining a limelight on an often-ignored aspect particularly cultural variables. In these pioneering studies, the researchers pointed out that businesses and their management usually seriously take too lightly the effect of cultural facets because of a not enough knowledge regarding cultural factors. In fact, some empirical research reports have found that cultural differences lower the performance of international enterprises.

Much of the prevailing literature on risk management strategies for multinational corporations highlights particular uncertainties but omits uncertainties that are hard to quantify. Certainly, lots of research within the international administration field has centered on the handling of either political risk or foreign exchange uncertainties. Finance and insurance coverage literature emphasises the risk variables for which hedging or insurance instruments are developed to mitigate or transfer a company's risk exposure. But, current research reports have brought some fresh and interesting insights. They have sought to fill the main research gaps by giving empirical knowledge about the risk perception of Western multinational corporations and their management methods at the company level within the Middle East. In one investigation after gathering and analysing information from 49 major international businesses that are active in the GCC countries, the authors discovered the following. Firstly, the risk associated with foreign investments is actually much more multifaceted compared to usually examined factors of political risk and exchange rate visibility. Cultural danger is perceived as more crucial than political risk, monetary risk, and economic danger. Secondly, despite the fact that aspects of Arab culture are reported to have a strong impact on the business environment, most firms struggle to adapt to local routines and traditions.

This social dimension of risk management calls for a shift in how MNCs function. Adjusting to local customs is not only about being familiar with business etiquette; it also involves much deeper social integration, such as appreciating local values, decision-making styles, and the societal norms that affect company practices and employee behaviour. In GCC countries, successful business relationships are made on trust and individual connections instead of just being transactional. Furthermore, MNEs can take advantage of adjusting their human resource administration to mirror the social profiles of local employees, as factors influencing employee motivation and job satisfaction differ widely across countries. This calls for a change in mind-set and strategy from developing robust financial risk management tools to investing in cultural intelligence and local expertise as experts and attorneys such Salem Al Kait and Ammar Haykal in Ras Al Khaimah would likely suggest.

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